By Duncan

March 13, 2017


Parrotheads, have you seen the press about Jimmy Buffett entering the old folk’s gated community business in Florida? You haven’t? What better way of “Wastin away again in Margaritaville” than to live your retirement days in a brand new 7,000 home community called Latitude Margaritaville. It seems to me, the news is in every publication you can think of, from Newspapers to Magazines and Websites, touting his new senior living community called “Latitude Margaritaville.”

Even the Rolling Stones have a piece on the new housing community. And oh my goodness, the comments section in Rolling Stones article wasn’t kind at all to our, Fins-Up strumming troubadour.

Singer Jimmy Buffett, wearing flip flops and yellow shorts, forms a parrot head with his hand to his fans as he performs on NBC Today Show on Rockefeller Plaza in New York City

First things first. Can we all agree Jimmy buffet is probably not what we would call the greatest musician in the world, right? He’s not got what you would call the most accomplished singing voice in the world either. Can we at least talk about that? However, Jimmy Buffett is a master at tapping into a demographic that wants and will pay for what Jimmy is selling. And that very simply is a lifestyle of “escapism.”

Jimmy Buffett sells the spirit of “escapism” as his brand, his image, his lifestyle. Jimmy himself is not a beach bum. The musician and writer has sold over $26 million records, has a couple of bestselling books, and has a chain of theme restaurants around the world, all reinforcing his brand of “island escapism.” He has been traveling on tour, yearly, for the past 30 years. Simply put, he’s a hard worker and a businessman. James William Buffett’s net worth is somewhere in the 430 million dollar range. How do you judge a successful person? When is a person considered successful? Is it money, or is it when a person knows who he is and what he is and accepts he has talents and value?

I read an interesting quote from Jimmy Buffett’s book “The man from Margaritaville Revealed” He was asked if he wanted to become a Number One artist. He said he would rather concentrate on his fans, and flail an eager audience of twelve thousand up into “a total frenzy.” Those artist who spurned their own fans sure won’t be around for long. (At a concert in Portland, Oregon, in the mid-Seventies, John Denver told his audience NOT to sing along, “This is my show.”

Make no mistake about it, Jimmy Buffett knows his audience and knows what they want. They work hard all week and want a little down time on the weekend before they go back to work on Monday.

In March of 2013 Men’s Journal asked Jimmy three questions:

What advice would you give the younger you?

To learn to play the piano when my mother wanted me to. And I wish I would have learned another language earlier. I struggle with both now. But music is the universal language; you can still communicate with a guitar and a song.

What should every man know about money?

You’ve got to be able to take it out of the equation in order to enjoy life and make good decisions. Years ago I went to Warren Buffett for advice about something, and that’s what he told me. He said, “Whether you make or don’t make this deal, is it going to affect your life? And if not, then do what you want to do, and be prepared for them to say no.” I’ve used that quite a bit. A while ago I almost bit on a deal with Disney. I thought it would mean instant fortune, but they had all these things they wanted me to do. I walked away from that and it worked out.

What one skill should every man have?

To be a good reader, because then you don’t have to be a conversationalist to be knowledgeable. I’m shy.

So, what is Jimmy Buffett getting involved in this time? He is suggesting you waste your retirement years away in “Latitude Margaritaville.” Nibblin’ on sponge cake and searching for your lost shaker of salt.

Margaritaville Holdings, the singer’s company named after his iconic tune, plans on opening the first of what it’s calling “55 and better – active adult community” in Daytona Beach next door to the LPGA Golf Course at LPGA Boulevard and Interstate 95, Daytona Beach, Florida. Today, Margaritaville Holdings features nine destination resorts/hotels across the Southeast United States and the Caribbean and eight additional locations in active development; four gaming locations; and more than 60 food and beverage locations including signature concepts such as Margaritaville Restaurant, award-winning JWB Prime Steak and Seafood, 5 o’Clock Somewhere Bar & Grill and LandShark Bar & Grill, among others. More than 15 million travelers every year change their latitude and attitude with a visit to a Margaritaville residential real estate destination, vacation club/vacation home rental, restaurant, and full-service AAA Four-Diamond resort.





You can buy your personal residential lot and start plans for a retirement home at Latitude Margaritaville this fall. I’m told the price’s start in the low $200,000 range. How high will they go? I don’t know. Who knows?

Jimmy is not new at offering living quarters to his Fined Friends. This retirement community follows logically after Margaritaville resorts and hotels and restaurants. After all, Parrothead’s have been working toward “escapism senior living” all their life.

So, who is pulling the guitar strings in this partnership with developer Minto Communities? If the plans are to build 7,000 homes in any Florida Community and you want the best chances at success, don’t forget the golf, fitness center, pool, spa, street friendly golf carts, walking, and walkers, and water should be close.

If you follow other successful communities like The Villages, (Now 120,000 homes strong) you also will need a Margaritaville type band shell with live music and maybe a private beachfront club and restaurant, including one with “Margaritaville food and beverages offerings.” Aye?

As I write this story, the news of this partnership between Buffett and Minto has been out for just a little over two weeks. And 10,000 people, like myself, have registered for more information on the Minto Communities website. “Minto developers has been around in one form or another for over 60 years focused on providing an incredible lifestyle. Minto said, “We are thrilled to be partnering with Margaritaville to put the exclamation point on fun living for active adults!”

Now, who are these Parrotheads and Fin’s up people ready to find a place “Wastin away in Margaritaville?” Here are some interesting numbers. There are 75 million baby boomers who are on the verge of retirement. For the next twenty years, an average of 10,000 people each day will reach age 65, which has historically been the retirement phase of life. But what might be more fun, would be to put a face on Jimmy Buffet’s fans.

I attended a concert in Indianapolis years ago. I took my digital camera and simply photographed tailgate activities and stood in front of the ticket taker window. Parrotheads do follow Jimmy Buffett. But, Will they buy into the “55 or better Latitude Margaritaville on the east coast?” You tell me.






About the author

Stephen A and Scott Duncan publish “ByDuncan.com”
Scott photographs (Duncan Photography) and is the guy who keeps this site running.
Steve (left) is a photographer (Duncan Photography) and writes to “ByDuncan.com”